Typography has a meaning within everything anywhere there is type there is a meaning. It could just be right there in the words or you may have to read between the lines to get the meaning with every font having a different meaning. My personal font is courier because i'm rational, understanding, progressive, and disciplined.

Color Theory

Color is used by producers to sell there product because of what colors represent. For example lotion bottles might use blue to represent purity or green to show natural ingredients. The NIVA brand uses both colors and on their bottle it states that it is pure and natural. This relates to graphic design by using color psychology to attract people to the product.